My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.
—— Maya Angelou
Tell me no and I just try harder...
Jazmin Truesdale, CEO of Mino Enterprises
,I am a serial entrepreneur and CEO of Mino Enterprises which consists of Aza Entertainment, Jazmin Fitness, and more companies. My entire life I was always encouraged to go for my dreams. “Work hard, get an education, make a plan, and you can be whatever you want,” my father would always tell me and I live by that mantra everyday. Very young I discovered business is what makes the world go round and not only was I good at it but I could use my talents to make my life my own and empower and influence others. My nana would say “Find out what you love to do and figure out a way to make money doing it.” That is what I’ve done with every business that I’ve started. From fitness to entertainment every company I own gives me passion and a desire to develop quality products that are inclusive of others in order to create tolerance and peace. Simply because we do not agree does not mean our only other option is to hate.
Birthday: December 6, 1987
Hometown: Durham, NC
Education: University of NC – Chapel Hill (Pre-Med/Exercise Science), University of NC – Charlotte (Finance), Florida Institute of Technology (MBA)
Languages: English and Spanish (fluently); literate in Brazilian Portuguese, Hindi, and various other languages
Biggest Influences: Walt Disney, Berry Gordy Jr., Oprah, Janet Jackson, Diana Ross, L.A. Banks
Favorite Food: Soul, Cajun, Mexican, and Indian
Favorite Movies: Poetic Justice, Rangeela, Lady Sings The Blues, Twister, Death Becomes Her, Double Indemnity
Favorite Actors: Elizabeth Taylor, Barbara Stanwyck, Catherine Siachoque, Maria Jose Bello, Urmila Matondkar, Vidya Balan, Rani Mukherjee, Lucero, Dorothy Dandridge, Viola Davis, Angela Bassett
Favorite Music Artists: Janet Jackson, Diana Ross, Sunidhi Chauhan, Kylie Minogue, Toni Braxton, Thalia, Ivy Queen, Rishi Rich
Favorite Shows: Scandal, Hart to Hart, Charmed, The Addams Family (1960s), Mañana es para Siempre, Killing Eve
My Specialties
Passion creates Innovaton
Business Strategy
My companies create quality products that solve problems that other companies can't. I create innovative business strategies that disrupt markets.
White Knighting
I can turn a struggling company into a successful enterprise by developing a sound business strategy for any industry.
Risk Mangagement
I mitigate risk so that any company I assist can minimize exposure from fraud and illegal activities.
Product Design
I create and design eye-catching quality products that not only infiltrate markets but generate revenue for any industry.